anima sana in corpore sano! A healthy mind in a heahlty body. As one of the world leading running brands, this pack for ASICS Tiger honores the commitment and ambition of the runners all over the world. As I’m running myself, I know how important it is to stay hydrated and recharge energy during a long run or race.

Okashi (Japanese: for sweets and snacks) is inspired by energy drinks and snacks. For this project I was focusing on “Vaam” and“Calorie mate” to showcase ASICS japanese origin.

Color, blocking and material studies…